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ad:tech 2010 with the freedmarketer

Just a quick note at the start of the day.  I’ll be covering today’s events at ad:tech at the Javits Center in NYC.  I’m currently preparing for the day in the press lounge, getting a look at how...

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ad:tech Press Briefing

Before the conference tracks began this morning, ad:tech organized a press briefing from companies including Acquisio, AdSafe, Advertise.com, Conduit, eZipIt, Google, LinkedIn, Marin Software,...

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Geo-Loco@ad:tech – Session 1

I attended the series of panels on location-based services, Geo-Loco@ad:tech.  As Marc Prioleau, a Principal at Technology Growth Advisors, described in the introduction, geo-location has been “the...

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Geo-Loco@ad:tech – Session 2

Can we affect behavior with location based services?  Are we moving beyond just being location-aware towards location-driven? Local at the Bleeding Edge Di-Ann Eisner, Community Geogrpaher at Waze...

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Geo-Loco@ad:tech – Session 3

As we all carry smartphone around in our pockets, we embrace technology that is local, social, and mobile.  So, what’s the opportunity that arises from being always connected?  The potential exists for...

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